Harrison Murray

Harrison is a Principal at Forma Capital. He is responsible for sourcing new investment opportunities, conducting due diligence, partnering with portfolio companies to accelerate growth, and raising capital for the fund.

Prior to Forma Capital, Harrison served as Chief of Staff at The Familie, a fast-growing sports and talent management firm, where he helped drive organizational strategy and scale the business across sports, music, and entertainment. He also acted as Strategic Advisor to Unlisted Brand Lab, a majority-owned incubator within The Familie ecosystem, supporting the launch and development of celebrity-backed consumer brands.

Harrison is also an avid early-stage investor, backing companies across technology and consumer goods, including CoreWeave, Caffe Luxxe, HUME, and Sunrise Education Group.

Harrison holds both an MBA and a B.A. from the University of Southern California. He is based in Beverly Hills, CA.