Harrison Murray
PRINCIPAL
Harrison has a career at the intersection of startups, consumer brands, and investing, with experience spanning operational leadership, brand incubation, and venture capital. Most recently, he served as Chief of Staff at The Familie, a fast-growing sports and talent management startup, where he helped drive organizational strategy and scale a dynamic business in sports, music, and entertainment. Alongside this role, Harrison acted as Strategic Advisor to Unlisted Brand Lab, a majority-owned brand incubator within The Familie ecosystem, where he supported the development and growth of consumer-focused businesses. His background combines hands-on operating experience with an investor’s perspective, allowing him to navigate both the creative and financial dimensions of building enduring brands.
Beyond his operating roles, Harrison is an avid early-stage investor, backing companies that are shaping the future of industries ranging from technology to consumer goods. His portfolio includes investments in CoreWeave, Caffe Luxxe, HUME, and Sunrise Education Group, reflecting his focus on both disruptive innovation and premium, brand-driven businesses. Harrison earned his MBA from the USC Marshall School of Business in 2025, where he deepened his expertise in strategy, finance, and entrepreneurship. Together, his operational leadership, investment experience, and academic foundation position him as a versatile builder and investor with a strong focus on consumer and brand-driven opportunities.